At StraightWay, we design and implement integrated Trade Marketing services that help brands stand out at the point of sale, increase sales, and connect with consumers
We specialize in BTL activities such as merchandising, promotional events, mystery shopping & audits, POP placements, and digital campaigns, delivering solutions that provide measurable results!
Whether on the road, in stores, at the point of sale, or online, we elevate your brand to where it deserves to be. With methodical strategy, creative solutions, flawless execution, and results-driven effectiveness.
Merchandising & Sales With our comprehensive Merchandising & Sales services, you ensure ideal product placement and continuous enhancement of your brand image in-store, while upgrading your brand’s presentation. We ensure merchandising standards to maximize sales and optimize your presence at the points of sale.
Invest in merchandising & sales services to increase sales, market penetration, and performance of your products and services, with the expertise of our experienced team!
Sales Promotion & In-Store Marketing We design and execute full-scale sales promotion and in-store marketing activities that deliver results from the very first interaction. Specialized promo teams and tailor-made concepts give your brand the energy it needs within physical points of sale and the surrounding environment
With our expertise, every product or service promotion turns into a strategic benefit that boosts sales and strengthens your market presence
Events & Brand Activations We specialize in designing promo events that create strong interaction with the audience and enhance the emotional connection with the brand. From corporate events and meetings to themed shows, promotional events, and awards, we are ready to deliver the most unforgettable experiences.
Digital Marketing & Social Media We extend trade marketing into the digital world with integrated digital marketing services. With social media strategy and content creation, website SEO, website and e-shop development, and digital ads (Google Ads – Social Media Ads), we create omnichannel experiences that drive engagement and elevate your campaign performance!”
Mystery Shopping & Audits Through these specific services, authentic data is provided on how your brand truly performs at the physical point of sale.
Using mystery shopping, we identify areas for improvement and verify the implementation of your strategies at the retail level. Additionally, audits provide detailed insights that contribute to the continuous improvement and enhancement of your market presence, boosting customer satisfaction and optimizing sales.
POP Materials Management & Placements With well-designed POP materials, we create impressive in-store presences that enhance interaction and purchase intent. We manage and strategically place Point of Purchase materials, ensuring maximum point-of-sale efficiency and enhancing consumer experience, increasing visibility and boosting your brand’s performance
Why StraightWay?
Straight to the Plan. Straight to the Action.
That’s The StraightWay
Get in touch with us for fast and effective Trade Marketing solutions!
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